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プライベートブランド
スポンサーリンク

プライベートブランド

   2015/05/24

プライベートブランドとは、ある規模以上のチェーンストア(あるいは複数のチェーンストアによる共同仕入れ組織)や生協などが、販売力を背景に、製造を担当するメーカーと共同で商品開発・企画を行い、ストア自身のブランド名をつけて販売する商品である。
商品としては食品、日用品、衣類、家電製品などさまざまである。ナショナルブランドを持つ一流メーカーに発注してOEM供給させる場合(コントロールド・レーベル)と、下請け業者や自社内で生産される場合(チェーン・ブランド)があり、前者が主流となっている。

出典: フリー百科事典『ウィキペディア(Wikipedia)』

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