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「メタボ解消」健康ツアー 「ヘルスツーリズム」旅行社が続々販売
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「メタボ解消」健康ツアー 「ヘルスツーリズム」旅行社が続々販売

   2015/05/24

メタボブームに便乗??(笑)

旅行会社がメタボリックシンドローム(内臓脂肪症候群)解消など、健康増進を目的とした「ヘルスツーリズム商品」を続々と発売している。4月に保険者の特定健診制度(メタボ健診)が義務化されることもあって、消費者の健康意識が高まっているためだ。海外旅行需要の低迷など旅行業界に厳しい環境が続くなか、各社はヘルスツーリズム商品をてこに巻き返しを狙う。

詳しくはこのページ
http://www.iza.ne.jp/news/newsarticle/business/144326/

いやぁあぁなんでもビジネスのネタになっちゃうんですね!
メタボとツアーの組み合わせって。。。
発想がスゲェ!!

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